1998: In the aftermath of Tupac Shakur’s murder and his mentor, Dr. Dre’s exit from Death Row Records, Snoop Dogg was looking for an escape out of Suge Knight’s iron-fisted grip. Whether the bad press or murderous karma that surrounded the mighty record label, Death Row Records had become an unsafe to work and Snoop wanted out. Enter Master P who stepped in to provide Snoop safe harbor at No Limits Records after the drama at Death Row had become too difficult to endure.
Snoop’s third album, Da Game Is To Be Sold, Not To Be Told, his first LP outside the Death Row family, was released in August of 1998 on No Limit Records. While enjoying tremendous commercial success, selling over 520,000 copies in its first week, the album has largely been considered one of his least successful albums critically. Snoop never quite clicks with the No Limit style production provided by Beat By The Pound and his writing seems less sharp outside Dre’s mentorship.