McDonald's unveiled a new mascot named "Happy," an anthropomorphic box with a huge set of teeth.
According to the company, the character, which was originally introduced in France in 2009 and unveiled stateside on Monday, is supposed to bring "fun and excitement" to kids' meals and be an ambassador for balanced and wholesome eating.
However, Happy's grin is perhaps just a tad too much for the age of memes and social media. Shortly after the mascot's introduction, Twitter started piling on jokes about Happy's appearance.
"Do you eat it? Or does it eat you?" asks one Twitter user, while another says he's going to "have nightmares" about it.