Facebook will celebrate its 10th anniversary on Tuesday, and although some younger users areabandoning the social network, usage across all age demographics remains strong. But it's clear that users' relationships with the site are evolving.
According to the Pew Research Center, 57% of all adults and 73% of those ages 12 to 17 in the United States use Facebook. Its use among adults is growing, too: 64% of Facebook users visit the site on a daily basis, up from 51% of users in 2010.
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Pew's latest study, which was conducted among 1,800 adults age 18 and older, reveals how users are accessing the site, from the gender gap in methods of seeking information to users' pet peeves. Here's a look at the findings:
Men vs. Women
Men and women use Facebook for different reasons: Females are more likely interested in seeing pictures and videos, sharing with many people at once and receiving support from their network of friends. But both men and women are equally likely to use the site to receive updates or comments, keep up with news and get feedback about posted content.
Despite the growing popularity of the term “fear of missing out” (FOMO), only 5% of users said the phenomenon resonates with them, while 84% said they aren't bothered by it at all.
What annoys users the most is people over-sharing information (36%), posting information or pictures about them without permission (36%) and the pressure to share too much about yourself (24%).
Making Friends, Friends and More Friends
About half of adult Facebook users have more than 200 friends in their network. Not surprisingly, younger users tend to have more Facebook friends — 27% of 18- to 29-year-old Facebook users have more than 500 friends, while 72% of users over age 65 have 100 friends or fewer.
About 12% of users said someone has asked them to “unfriend” a person in their network. This is more common among younger users (19% of 18- to 29-year-olds), but the requests typically come from other friends (35%) or romantic partners (12%). About 22% of those who were asked to unfriend someone were asked to remove a former romantic partner.
Although 44% of Facebook users Like and comment on posts each day, only 10% of users update their own statuses on a daily basis. A mere 4% said they update their statuses more than once a day. Meanwhile, 19% of users said they send private Facebook messages to friends each day.
The Non-Facebook Connection
Half of web users who don't use Facebook live with someone who accesses the site. The Pew report stated that this includes parents who don't use the social network, but have kids who do. Overall, about 24% of those who aren't on Facebook — but live with someone who is — look at photos and posts on that user's account.