Brings Private Sharing to Individuals, Groups...
Instagram announced Thursday a new feature called Instagram Direct, which allows users to share pictures and videos directly to friends and not all followers.
Instagram Direct gives users a more private way to share moments with a smaller group of people. The app update is available for iOS download and Android starting today and is still in beta for Windows Phone.
Instagram unveiled the news, which was in line with rumors,
during a press event in New York City. The company created fanfare over today's festivities by sending physical Instagram images printed on canvas to members of the press.
When the updated app is launched, a new icon will appear at the top right corner of the home feed. Here, your inbox will include photos and videos that other users have sent directly to you. There is also a new option that allows you to pick if you want to send a picture or video to your followers or specific people ("Direct").
To use the Direct feature, you can select the names of those you want to send it to and include a caption. The company clarified that only those who you follow can send direct pictures and videos. If you don't follow them, you will receive a pending request to view the content.
"Communication is really core," Instagram cofounder and CEO Kevin Systrom said during the event. "It's not about photography necessarily. We aren't built into cameras. We are built into phones, and phones are communication devices."
Systrom added that half of Instagram users use the platform daily. The platform has grown significantly over the years too — more than 150 million people access it worldwide, up from 80 million at the beginning of 2013.