Target has a sweet deal for all iPad owners looking to exchange or get rid of their gadgets. Trade in any scratch-free, functioning iPad (even the first generation) to receive a $200 gift card to spend at the store.
You could purchase the 16GB Wi-Fi iPad Air in space gray for just $279 using the $200 gift card (the model comes with a $20 discount). Best Buy, Staples and Walmart each sell the iPad Air model with the same built-in $20 discount, for $479.
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Best Buy has a similar deal, but you can only trade a third- or fourth-generation iPad or iPad mini for a $200 gift card.