"Hey, who told MTV to change their video player? Anyway, photographer extraordinaire Danny Hasting recounts Nas’ cover shoot for I Am, (which by the way is a slept on album) He says his team took an actual molding of Nas’ face causing him to suffocating. That’s the kind of death that makes your soul burn slow." - B.Dot
“The first one, you have him being a boy, very young. The second was a little bit older. And the third one, he was a king. He already conquered the world. He was on top of the world. He was doing a lot of big things. We came with the concept of making a King Tut sarcophagus piece…The funny part was that the first attempt, Nas was getting asphyxiated. We almost killed Nas,” Hastings said, laughing in hindsight.